Thoughtful Thursday - Is Big Brother Really Watching?

I read an article in the Wall Street Journal entitled "Your eBook is Reading You."  Okay, that seems ominous.  My Kindle has been getting a lot of use lately, and if anyone is tracking my reading habits, I'm afraid they're going to think I'm a psychopathic eroticist.  Books on poison, murder, police procedures and some less than family-friendly fiction top the list.

According to the article, "In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them."

Now, as an author, this information would be very helpful and interesting.  As a reader, not so much.  I'm not a paranoid person, but the notion that someone knows not only what I'm reading, but how intensely or quickly I'm reading the books I purchase, gives me goose bumps.  The article goes on to say, "The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books."

Photo credit – William Duke

http://si.wsj.net/public/resources/images/WK-BC359_COVER__DV_20120628153540.jpg

Usually, I search for books by title on Amazon.  Occasionally, I'll use Google to find a book I want.  I'm fully aware that Amazon keeps track of my digital purchases.  They have to, so I can download a book again if I've removed it from my device.  They also keep track of any paperbacks or hardbacks I purchase in my order history.  But do they have to "watch" me read?  I mean, I don't like someone reading over my shoulder, so why are they peeking into my Kindle?

Don't get me wrong.  I love eBooks.  I'd better love them, because I write them, too.  So, I have no intention of changing my reading habits, but that doesn't mean I'm totally comfortable with an unknown entity taking note of how many times I open my Kindle and how long I spend reading from it.  However, I did feel a little less paranoid when I read this, "But the data—which focuses on groups of readers, not individuals—has already yielded some useful insights into how people read particular genres. Some of the findings confirm what retailers already know by glancing at the best-seller lists. For example, Nook users who buy the first book in a popular series like "Fifty Shades of Grey" or "Divergent," a young-adult series by Veronica Roth, tend to tear through all the books in the series, almost as if they were reading a single novel."

They got me there.  Since I was one of those million or more readers who purchased all three Fifty Shades of Grey books at the same time, I'm in those statistics somewhere.  Another thing I found of interest was, "Science-fiction, romance and crime-fiction fans often read more books more quickly than readers of literary fiction do, and finish most of the books they start. Readers of literary fiction quit books more often and tend skip around between books."

I'm not a speed-reader by any means, but when I'm on a reading kick, it's not unusual for me to read one or two books a day.

EFF (Electronic Frontier Foundation), a non-profit group that advocates for consumer rights and privacy, is pressing for legislation that will limit how a retailer can use the information they gather.  They also want a way for readers to "opt out" of having their reading habits tracked.

What worries me most, no doubt worries other authors as well.  "… that readers may steer clear of digital books on sensitive subjects such as health, sexuality and security—out of fear that their reading is being tracked. "There are a gazillion things that we read that we want to read in private," Mr. Bruce Schneier, a cyber-security expert and author, says."  And even though I don't intend to change how I purchase or read, others may be more sensitive about having their habits tracked than I am.

So, why am I posting this information on my blog?  I find technology fascinating, and I know we're barely scratching the surface of what we'll be able to do in the future.  I don't want anyone to stop purchasing books out of fear, but I felt the topic was worth sharing, so I decided to take the risk.

To read the WSJ article in full, please click the URL below. 

http://online.wsj.com/article_email/SB10001424052702304870304577490950051438304-lMyQjAxMTAyMDIwOTEyNDkyWj.html

Thoughtful Thursday - The E-reader War has a New Player

According to data gathered by the Atlantic, Lexington, KY has purchased the most Kindle e-readers, which makes it the most e-literate city in America. On its heels are Ann Arbor, Michigan and Anchorage, Alaska.  However, now that Microsoft has entered into a deal with Barnes & Noble, which will make the Nook the most compatible e-reader with Windows, do you think the landscape might change?

Currently, it is the college towns that purchase the most Kindle e-readers.  Major metropolitan cities like San Francisco (57), Seattle (42), Miami (87), Chicago (45) and LA (86) get crushed in these rankings.  New York, one of my favorite cities, came in at number 16.  Cincinnati, the nearest metropolitan city to where I live, came in at number 36.  The cities that purchased the fewest number of e-readers are Fresno, Las Vegas and San Diego.

Since I really doubt reading is the first thing that comes to people's mind when they think of Las Vegas, I don't envision that particular statistic changing much in the future.  As a state, California has the most cities in this list of 93.

The survey goes on to compare the resale market for e-readers by stating that Kindle currently has 60% of this secondary market (think eBay), the Nook 40%, and Kobo barely registering on this scale.  If Microsoft and Barnes & Noble have their way, this number is going to change for the Nook.  However, when the article next compares e-readers on the secondary or resale market against the iPad--Apple wins taking 80% of the market while both the Kindle and the Nook sit below 20%.

So, how might this change in the future?  In case you didn't hear, Microsoft has entered into a deal with Barnes & Noble and their Nook.  An article in the New York Times, published on April 30, states, "The deal, which gives Microsoft a 17.6 percent stake, values the Nook unit at $1.7 billion — roughly double Barnes & Noble’s entire market value as of last Friday (Apr. 27, 2012) — and bolsters the bookseller’s efforts to make its digital business the linchpin of its future growth."

For this deal, Microsoft is looking to its future, and the future of computers, which includes Web browsing, movie watching, book reading and other multimedia activities.  No longer is the computer primarily used for word processing and spreadsheets.  This brave new world puts Microsoft "squarely up against Amazon, with its popular Kindle devices, and Apple, which has had runaway success with its iPad."

The article goes on to say, "Barnes & Noble will also produce a Nook app for the forthcoming Windows 8, a revamping of the Microsoft operating system that will take advantage of touch screens. While Windows 8 will have an app store, analysts expect it will need to be more tightly coupled with a service for buying books and other forms of entertainment to better match the offerings from rivals.

In turn, the bookseller will capture additional points of distribution from hundreds of millions of Windows users around the world, potentially reaching consumers who did not associate Barnes & Noble with e-books.

James McQuivey, an analyst at Forrester Research, said he expected that Barnes & Noble would eventually create a new line of Nook devices based on Windows 8 that will offer a closer marriage of hardware, software and content services.

Under the terms of the deal, Microsoft will invest $300 million in the division, and it has committed to paying an additional $305 million over the next five years, part of which serves as an advance against future revenue and part to finance the Nook’s expansion into international markets. The partnership is not exclusive to Microsoft, meaning that Barnes & Noble can still pursue other alliances with the likes of Google."

William J. Lynch, Jr., CEO of Barnes & Noble, has indicated that the digital business would remain closely linked to the brick-and-mortar stores that long made up Barnes & Noble's empire.  Reportedly B&N has 691 retail stores and 641 college bookstores.

Although I'm a Kindle fan, the Nook has a lot going for it, and with Microsoft adding a little of its muscle to the device, I'm expecting many positive changes in the future.

For a more detailed analysis of e-reader purchases, please visit:

http://www.theatlantic.com/business/archive/2012/04/the-kindle-index-what-city-buys-the-most-e-readers/256096/

For the New York Times article, please visit:

http://dealbook.nytimes.com/2012/04/30/microsoft-deal-adds-to-battle-over-e-books/